Preview Questions Web Analytics Manager | Role Specific Skill

Question 1: How would you track lead generation performance in Google Analytics when integrating with Marketo?

Which action should you take?

Choose only one option

Track email form submissions via Google Tag Manager

Set up conversion tracking and sync goals with Marketo

Use UTM parameters to monitor lead flow

Create custom dimensions for lead source in Google Analytics

Question 2: When integrating Google Tag Manager with Google Analytics, what is the first step in setting up accurate tracking?

Which action should you take?

Choose only one option

Integrating the tag manager with Google Ads

Setting up triggers and tags correctly

Creating custom dimensions

Ensuring data layers are implemented

Question 3: Which of the following metrics is critical when analyzing user engagement on a website?

Which action should you take?

Choose only one option

Time on site

Bounce rate

All of the above

Page views per visit

Question 4: How would you effectively use attribution models to assess the value of a marketing campaign in web analytics?

Which action should you take?

Choose only one option

By using last-touch attribution to assign all credit to the final touchpoint

By assigning all credit to the first interaction in the user's journey

By focusing on direct traffic and ignoring multi-channel paths

By using linear attribution, distributing credit across all touchpoints equally

Question 5: When integrating Google Tag Manager with AdWords, what is the key configuration step to track conversion events?

Which action should you take?

Choose only one option

Configuring the remarketing tag

Enabling Enhanced Ecommerce tracking

Creating a custom JavaScript variable

Setting up a conversion tracking tag

Question 6: How does "event tracking" in Google Analytics contribute to understanding user interaction with ads?

Which action should you take?

Choose only one option

Event tracking is irrelevant since page views are enough to understand ad performance.

Event tracking is too detailed and unnecessary for most marketing campaigns.

Event tracking is only useful for analyzing website performance, not ads.

It tracks specific interactions like clicks, form submissions, or video plays, which help assess user engagement with ads.