Preview Questions SEO/SEM Specialist | Role Specific Skill

Question 1: What's the best strategy for selecting keywords for a local SEO campaign?

Which action should you take?

Choose only one option

Selecting global keywords and assuming they will work locally

Prioritizing keywords that have the highest search volume in global markets

Targeting location-based keywords with high local intent and low competition

Focusing only on national SEO strategies without localization

Question 2: How would you use Google Trends in your keyword research process?

Which action should you take?

Choose only one option

Use it to compare the relative popularity of different keywords over time

Use it to identify new keyword variations only

Use it to evaluate competition for keywords

Only use it to track seasonal trends in keyword popularity

Question 3: What is a "nofollow" link, and how does it affect SEO?

Which action should you take?

Choose only one option

A link that does not pass link equity or authority to the target page

A link that is used solely for social media purposes

A link that improves organic rankings directly

A link that passes full authority to the target page

Question 4: What is the most effective method for identifying long-tail keywords that are likely to drive conversions?

Which action should you take?

Choose only one option

Analyzing search queries with high intent and relatively low competition

Focusing only on broad, high-volume keywords

Selecting keywords based purely on CPC values

Choosing keywords from Google's auto-suggest feature

Question 5: What is the role of LSI keywords (Latent Semantic Indexing) in modern keyword research?

Which action should you take?

Choose only one option

They are only important for social media optimization

They should be used only in long-tail keyword strategies

They are irrelevant and don't affect rankings

LSI keywords help to improve content relevance and context, which aids in ranking for related terms

Question 6: How does tracking goal completions in Google Analytics help in performance analysis?

Which action should you take?

Choose only one option

It measures the amount of organic traffic generated

It determines the bounce rate of a website

It shows how well a website is achieving its desired actions or conversions

It tracks the number of users visiting the website