Preview Questions SEO/SEM Specialist | Role Specific Skill

Question 1: How do you determine the effectiveness of a Google Ads landing page?

Which action should you take?

Choose only one option

By analyzing page load speed and organic search traffic

By using A/B tests to evaluate conversion rates and bounce rates

By focusing only on the design elements of the page

By assessing the relevance of keywords used on the landing page

Question 2: What is the importance of keyword cannibalization, and how do you prevent it?

Which action should you take?

Choose only one option

By targeting the same keyword on every page to maximize exposure

By ensuring no two pages target the same keyword to avoid competition within the site

By using multiple similar keywords on each page to increase relevance

By ignoring keyword overlap and targeting as many keywords as possible

Question 3: What are the best practices for optimizing content for multiple keywords?

Which action should you take?

Choose only one option

Prioritize long-tail keywords over short-tail keywords

Use a separate page for each keyword

Focus on primary keywords and naturally integrate related keywords

Use keyword stuffing to optimize for many keywords

Question 4: What is the most effective strategy for building high-quality backlinks in a competitive industry?

Which action should you take?

Choose only one option

Buying backlinks in bulk from irrelevant sources to boost rankings

Focusing on acquiring backlinks from authoritative, relevant websites through guest posts and content partnerships

Acquiring a large number of low-quality backlinks from various directories

Using link farming techniques to quickly increase the backlink count

Question 5: What's the ideal ratio between text and HTML code for maximizing on-page SEO performance?

Which action should you take?

Choose only one option

03:01

04:01

01:01

02:01

Question 6: Which meta tag is critical for optimizing a website's mobile experience?

Which action should you take?

Choose only one option

Robots meta tag

Author meta tag

Viewport meta tag

Keywords meta tag