Preview Questions Public Relations Specialist | Role Specific Skill

Question 1: When organizing a press event, what is the best way to manage press attendance?

Which action should you take?

Choose only one option

Have only one media outlet cover the event to avoid confusion

Keep the list exclusive and personally invite key journalists and influencers

Allow anyone to attend and let the media decide if they want to cover the event

Send out generic invitations and wait for responses

Question 2: How do you handle a situation where a journalist has misinterpreted your brand's messaging in a media article?

Which action should you take?

Choose only one option

Ignore it and focus on the next media opportunity

Politely reach out to the journalist to clarify the messaging and request adjustments

Contact the journalist with a formal letter demanding a correction

Publicly address the issue through a company statement or press release

Question 3: How do you measure the effectiveness of a PR campaign?

Which action should you take?

Choose only one option

By focusing solely on the volume of media mentions

By setting clear KPIs, tracking media coverage, and analyzing audience engagement

By counting how many press releases were issued

By measuring the number of press releases sent out

Question 4: Which of the following is the most important when writing a press release aimed at international media?

Which action should you take?

Choose only one option

Ensuring cultural sensitivity and avoiding region-specific terminology

Keeping the language complex to appear more professional

Focusing on local jargon and slang to connect with a regional audience

Using only English for global reach, regardless of the target audience

Question 5: How do you leverage industry awards and recognitions in media relations?

Which action should you take?

Choose only one option

By only announcing awards through internal communication channels

By relying on awards to drive all future media coverage without additional outreach

By promoting the award in press releases, media pitches, and social media to boost credibility and attract coverage

By ignoring the awards and focusing solely on media coverage

Question 6: How can a PR Specialist effectively manage negative media coverage for a brand?

Which action should you take?

Choose only one option

By dismissing the media coverage and hoping it fades away

By crafting a clear, transparent, and proactive response to the issue

By focusing on issuing more positive stories that bury the negative coverage

By trying to change the narrative by completely ignoring the criticism