Preview Questions Public Relations Manager | Role Specific Skill

Question 1: When is it most beneficial to send out event invitations?

Which action should you take?

Choose only one option

Two to three weeks before the event

A week before the event

A day before the event

A month in advance

Question 2: How do you maintain consistency in the brand message across all channels during a crisis?

Which action should you take?

Choose only one option

By focusing only on traditional media and ignoring digital platforms

By developing a central communication strategy, aligning all spokespeople, and regularly updating all media outlets

By sending ad-hoc messages across channels without coordinating

By allowing each department to communicate their own message independently

Question 3: How do you effectively manage negative online reviews for a brand?

Which action should you take?

Choose only one option

Delete the review to remove the negative impact

Ignore them unless they gain significant traction

Address the review with a personalized, transparent response

Respond with a generic apology and offer a discount

Question 4: How do you tailor a press release for different media outlets?

Which action should you take?

Choose only one option

By reducing the length to fit the outlet's restrictions

By changing the headline to match the outlet's tone

By adjusting the format and structure based on the outlet's preferences

By focusing on different aspects of the story based on the target audience

Question 5: How do you handle a crisis when your company is not directly at fault but is still affected?

Which action should you take?

Choose only one option

By remaining silent until the situation is resolved

By emphasizing transparency, empathy for those affected, and the company's position in the situation

By denying any involvement or responsibility, even if indirect

By shifting blame to external parties without offering a solution

Question 6: What role do customer testimonials play in reputation management?

Which action should you take?

Choose only one option

They serve as tools for promotion without any actual reputation benefit

They are not essential in reputation management

They allow PR teams to create misleading narratives

They provide authentic feedback that can highlight strengths and address weaknesses