Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: How would you optimize a landing page based on the results of an A/B test showing that one version has higher conversion rates?

Which action should you take?

Choose only one option

Run a follow-up test with only minor changes to the losing variation

Immediately double the ad spend for the winning variation

Implement the winning design and test further refinements

Switch targeting demographics to those of the winning variation

Question 2: How do you ensure budget optimization in a campaign with a limited budget?

Which action should you take?

Choose only one option

By increasing the budget arbitrarily without analyzing ROI

By focusing on the most cost-effective channels, adjusting bids, and optimizing targeting for maximum ROI

By spending equally across all channels to ensure exposure

By reducing the budget drastically and cutting all low-performing channels

Question 3: How can ad fatigue impact the results of an A/B test for a specific ad creative?

Which action should you take?

Choose only one option

It increases engagement for long-term campaigns

It can cause a decrease in performance as users see the same ad repeatedly

It leads to more balanced outcomes between variations

It results in an immediate increase in click-through rates for the ad

Question 4: When setting up a LinkedIn Sponsored Content campaign, which targeting option allows you to target based on professional attributes like job title and company size?

Which action should you take?

Choose only one option

Interest-based targeting

LinkedIn's demographic and professional targeting

Remarketing based on website visits

Device targeting

Question 5: How does ad scheduling influence the planning and allocation of the advertising budget?

Which action should you take?

Choose only one option

It increases the total reach of the campaign

It allows you to allocate more budget during high-conversion hours

It has no impact on budget planning

It reduces the complexity of daily budget distribution

Question 6: How do you optimize a campaign's landing page to improve conversion rates?

Which action should you take?

Choose only one option

By creating a generic landing page for all campaigns

By focusing solely on the design without considering user flow

By using long forms and complex navigation on the landing page

By aligning the landing page content with the ad copy, ensuring fast load times, and using strong calls to action