Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: How does the Facebook Pixel help improve the performance of Facebook Ads?

Which action should you take?

Choose only one option

By tracking user behavior across the website and allowing for retargeting

By automatically adjusting bids for each ad set

By optimizing the frequency of ad delivery

By targeting only users who engage with video ads

Question 2: What is the best strategy for targeting mobile users in an online ad campaign?

Which action should you take?

Choose only one option

Use responsive ads and geo-targeting for location-based relevance

Rely solely on text-based ads for quicker load times

Focus only on desktop ads for a better viewing experience

Use large file sizes for high-resolution images on mobile devices

Question 3: How do you avoid bias in A/B testing when testing multiple ad creatives?

Which action should you take?

Choose only one option

By manually selecting specific audience groups for each ad creative

By randomizing the assignment of ads and ensuring no overlap in audience segments

By focusing only on one ad creative for all users

By testing ads on the same audience repeatedly

Question 4: What is a prerequisite for valid A/B testing when working with ad creatives on digital platforms?

Which action should you take?

Choose only one option

Running the test in multiple geographies at the same time

Testing multiple creatives in a single ad group

Randomly assigning users to test variations to avoid bias

Limiting the test to high-performing ads

Question 5: In Google Analytics, which metric is most indicative of a website's user engagement from a paid advertising campaign?

Which action should you take?

Choose only one option

Bounce Rate

Click-Through Rate (CTR)

Pages per Session

Average Session Duration

Question 6: When optimizing a search ad campaign, which of the following should be monitored closely to improve ad relevance?

Which action should you take?

Choose only one option

Keyword performance, CTR, and landing page experience

The amount of budget spent daily

Impressions and frequency only

The ad copy length