Preview Questions Media Planner | Role Specific Skill

Question 1: What method do you use to determine the most cost-effective time to run ads for a given audience segment?

Which action should you take?

Choose only one option

By selecting random time slots based on ad availability

By analyzing historical data on audience behavior, time of day, and cost efficiency

By relying on one-time data and not considering long-term trends

By running ads during peak hours, regardless of cost

Question 2: How do you prioritize tasks when working with multiple departments on a time-sensitive project?

Which action should you take?

Choose only one option

By relying on one department to handle all tasks

By focusing on the tasks with the most immediate deadlines, regardless of their impact

By working on tasks independently without constant check-ins

By aligning tasks with strategic priorities and regularly checking in with team leads

Question 3: How do you handle situations where a vendor cannot meet your campaign's performance expectations?

Which action should you take?

Choose only one option

By continuing with the vendor without addressing the issue

By renegotiating terms, discussing alternative solutions, and adjusting the media plan accordingly

By terminating the contract immediately without discussing solutions

By accepting the vendor's explanation and adjusting the expectations without renegotiating

Question 4: How do you incorporate competitive analysis into your media planning process?

Which action should you take?

Choose only one option

By simply replicating competitors' media buys without considering your own unique goals

By analyzing competitors' media spends, strategies, and audience engagement to identify gaps and opportunities

By focusing only on your own brand's past performance data

By ignoring competitor strategies and focusing on the most cost-effective channels

Question 5: How do you evaluate the impact of seasonality on media performance?

Which action should you take?

Choose only one option

By ignoring seasonality and focusing solely on budget

By assuming seasonality will not affect audience behavior

By analyzing historical data, consumer behavior patterns, and adjusting media plans for peak and off-peak seasons

By focusing on the off-season and ignoring peak performance periods

Question 6: How do you determine the appropriate media mix for a campaign aiming to target both B2B and B2C audiences?

Which action should you take?

Choose only one option

Use the same media strategy for both audiences, focusing on the most cost-effective channels

Develop a tailored strategy for each audience segment, using different channels for each

Focus solely on one audience to streamline the campaign

Prioritize traditional media for B2B and digital for B2C