Preview Questions Media Planner | Role Specific Skill

Question 1: How do you incorporate seasonality into your media buying strategy?

Which action should you take?

Choose only one option

By focusing on off-season media and neglecting peak periods

By analyzing past seasonal trends, adjusting budget allocation, and adapting placements for peak times

By ignoring seasonality and focusing solely on budget efficiency

By keeping the media plan constant year-round

Question 2: How do you approach media buying across multiple channels with varying audience behaviors and platform dynamics?

Which action should you take?

Choose only one option

By focusing only on one platform that has shown good performance in past campaigns

By using cross-channel attribution models to allocate budget based on performance data

By setting the same budget for each channel to ensure consistency

By buying inventory from the most expensive channel to ensure maximum reach

Question 3: How do you decide between short-term impact and long-term brand building when formulating a media strategy?

Which action should you take?

Choose only one option

Prioritizing short-term ROI over long-term brand objectives

Focusing solely on brand building, disregarding short-term results

By aligning the strategy with both immediate business goals and sustainable growth

Relying on historical data without considering future trends

Question 4: How do you ensure data privacy compliance when using third-party data for audience profiling?

Which action should you take?

Choose only one option

Focus only on publicly available data

Use non-compliant data as long as it's effective for targeting

Avoid using third-party data altogether

Implement GDPR-compliant processes and ensure transparency with data sources

Question 5: Which data source would be most useful for building a profile of a target audience for a new e-commerce product?

Which action should you take?

Choose only one option

Website analytics that track user behavior and interaction patterns

Social media reach data without detailed segmentation

Census data for determining geographic distribution

Television ratings for understanding demographic characteristics

Question 6: When collaborating with a data analytics team, how do you ensure that data insights align with media planning?

Which action should you take?

Choose only one option

Rely on the media team to define the strategy without input from data analysts

Integrate data insights early in the planning process and adjust strategy accordingly

Only seek data insights after the media plan is implemented

Focus solely on data metrics and ignore the creative team's input