Preview Questions Media Buyer | Role Specific Skill

Question 1: How do you determine the optimal frequency of ads for a specific campaign?

Which action should you take?

Choose only one option

By assuming that higher frequency always leads to better performance

By setting a fixed frequency across all campaigns without testing

By analyzing metrics such as reach, frequency, and decay in engagement to find the sweet spot for ad exposure

By focusing on the lowest-cost placements without considering frequency

Question 2: How do you assess the impact of brand safety on your media placement strategy?

Which action should you take?

Choose only one option

By focusing only on ad spend and ignoring the potential impact of brand safety

By evaluating content quality, platform policies, and the alignment of the placement with brand values

By selecting placements based solely on traffic volume without considering brand reputation

By disregarding content safety as long as the ad placement performs well

Question 3: What is the best approach for tracking and optimizing the performance of media spend during a campaign?

Which action should you take?

Choose only one option

Track daily spending and ROI for each channel

Monitor the total campaign budget and spend overall

Only focus on creative optimization

Focus on impressions and reach across all platforms

Question 4: What would be the best way to optimize a campaign if the conversion rate is below expectations?

Which action should you take?

Choose only one option

Expand the campaign to more platforms

Analyze user behavior data, adjust creative and targeting

Increase the frequency of the ads

Reduce the budget and focus on impressions

Question 5: When analyzing the performance of an ad, which metric would best help you determine the quality of traffic driven to a website?

Which action should you take?

Choose only one option

Time on site

Bounce rate

Click-through rate (CTR)

Cost per acquisition (CPA)

Question 6: In market research, which approach would best help identify emerging media trends?

Which action should you take?

Choose only one option

Observing competitor activities

Conducting surveys with industry professionals

Focusing on traditional media reports

Analyzing social media sentiment and engagement data