Preview Questions Media Buyer | Role Specific Skill

Question 1: How do you evaluate the effectiveness of a media mix in achieving campaign goals?

Which action should you take?

Choose only one option

By tracking performance metrics across all media channels and adjusting allocation based on ROI

By using only sales data and ignoring engagement or brand metrics

By focusing on just one media channel that delivers the highest immediate results

By assuming that all media channels will contribute equally to campaign success

Question 2: How do you evaluate the effectiveness of different ad placements within a campaign?

Which action should you take?

Choose only one option

By relying on the initial cost of placement as the sole measure of success

By reviewing only the total impressions of each placement

By measuring only direct sales resulting from each placement

By analyzing metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI) for each placement

Question 3: In media buying, what is the significance of a "weighted reach" analysis?

Which action should you take?

Choose only one option

It estimates the total number of impressions delivered

It tracks engagement with content

It measures the cost-effectiveness of a media buy

It calculates the percentage of target audience reached

Question 4: How do you optimize ad placement performance across different channels?

Which action should you take?

Choose only one option

By continuously monitoring campaign performance, adjusting placement strategies based on real-time data, and conducting A/B testing

By choosing a single platform and ignoring multi-channel potential

By focusing only on one channel at a time and ignoring cross-channel synergies

By selecting a placement strategy at the start of the campaign and sticking to it

Question 5: How should a Media Buyer approach budget management in a seasonal campaign to ensure maximum effectiveness?

Which action should you take?

Choose only one option

Increase spend throughout the campaign duration regardless of performance

Increase spend during peak times and reduce it during off-peak periods

Decrease the budget by 50% during off-peak times

Maintain a constant budget throughout the year for consistency

Question 6: What is the most effective ad placement strategy for maximizing brand awareness in a highly competitive market?

Which action should you take?

Choose only one option

Allocating the entire budget to one platform with the highest reach

Prioritizing targeted placements on high-conversion platforms

Focusing on retargeting ads for customers who have shown interest

Diversifying across multiple platforms with a strong focus on reach