Question 1: In a multi-channel campaign, how should a Media Buyer allocate the budget across display ads, search ads, and social media ads?
Which action should you take?
Question 2: How can you track the impact of an email campaign on website traffic?
Which action should you take?
Question 3: What approach should be taken to adjust a media buying budget for a viral ad campaign that exceeds initial performance expectations?
Which action should you take?
Question 4: When setting up an ad placement strategy for a seasonal product, what key factor should be prioritized?
Which action should you take?
Question 5: How do you track engagement metrics like CTR and conversion rates across mobile and desktop platforms?
Which action should you take?
Question 6: How do you ensure that your media buying strategy aligns with broader marketing objectives?
Which action should you take?