Preview Questions Media Buyer | Role Specific Skill

Question 1: In a multi-channel campaign, how should a Media Buyer allocate the budget across display ads, search ads, and social media ads?

Which action should you take?

Choose only one option

Divide the budget evenly, regardless of performance data

Allocate most of the budget to display ads regardless of engagement

Focus exclusively on the cheapest channel to minimize costs

Analyze the performance data and reallocate budget towards the best-performing channel

Question 2: How can you track the impact of an email campaign on website traffic?

Which action should you take?

Choose only one option

By analyzing bounce rates and time spent on the site

By reviewing social shares generated from the email

By measuring the open rate and click-through rate (CTR)

By monitoring form submissions and lead generation

Question 3: What approach should be taken to adjust a media buying budget for a viral ad campaign that exceeds initial performance expectations?

Which action should you take?

Choose only one option

Cut the budget to preserve funds for future campaigns

Scale the campaign by reallocating funds to the highest-performing placements

Increase the budget equally across all placements without analysis

Reduce the budget to avoid overspending on an unexpected success

Question 4: When setting up an ad placement strategy for a seasonal product, what key factor should be prioritized?

Which action should you take?

Choose only one option

Focusing solely on the lowest cost per acquisition (CPA)

Minimizing spend during off-season periods

A continuous campaign with no timing changes

Timing and reach aligned with peak shopping periods

Question 5: How do you track engagement metrics like CTR and conversion rates across mobile and desktop platforms?

Which action should you take?

Choose only one option

By tracking mobile and desktop separately without comparing their performance

By focusing solely on one platform and ignoring the other

By using platform-specific analytics tools and measuring performance across both devices to identify trends

By assuming mobile and desktop audiences are identical and ignoring device-specific data

Question 6: How do you ensure that your media buying strategy aligns with broader marketing objectives?

Which action should you take?

Choose only one option

By choosing media buys based on availability rather than strategic relevance

By collaborating closely with marketing teams, setting clear KPIs, and continuously optimizing the media mix based on performance

By focusing only on short-term goals and ignoring long-term strategic objectives

By pursuing the most popular media channels without considering the broader strategy