Preview Questions Marketing Strategist | Role Specific Skill

Question 1: Which model best explains how consumers make purchasing decisions based on internal and external factors?

Which action should you take?

Choose only one option

The Five-Stage Buying Decision Process

The Stimulus-Organism-Response (S-O-R) Model

The AIDA Model

The Theory of Planned Behavior

Question 2: Which statistical method would most likely be used to determine the relationship between advertising spend and sales performance over time?

Which action should you take?

Choose only one option

Sentiment analysis

Regression analysis

Time series forecasting

Factor analysis

Question 3: How do you align your marketing strategy with customer expectations and needs?

Which action should you take?

Choose only one option

By assuming customer needs based on industry trends without validating assumptions

By prioritizing product features over customer-centric strategies

By focusing on what competitors are doing without considering customer needs

By using customer research, segmentation, and continuous feedback to ensure the strategy meets customer expectations

Question 4: What role does data cleansing play in marketing analytics?

Which action should you take?

Choose only one option

It directly impacts the advertising budget

It helps visualize trends more clearly

It simplifies customer segmentation

It removes irrelevant and inconsistent data from datasets

Question 5: How does the "halo effect" influence consumer behavior in a marketing context?

Which action should you take?

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It encourages price sensitivity as consumers focus on discounts

It causes consumers to overlook product flaws due to their positive perception of a brand

It leads to impulsive buying based on seasonal promotions

It creates brand loyalty based on initial product experiences

Question 6: What is the role of customer journey mapping in designing effective cross-channel campaigns?

Which action should you take?

Choose only one option

It identifies only the most profitable channels without considering the customer's experience

It tracks only the customer's interactions with a website

It helps visualize and track the customer's experience across multiple touchpoints, ensuring a seamless experience

It focuses on collecting demographic data from each channel to optimize campaign performance