Preview Questions Marketing Specialist (Real Estate) | Role Specific Skill

Question 1: What is the best method for increasing brand visibility for a new real estate development?

Which action should you take?

Choose only one option

By focusing on only a few high-end properties for exclusivity

By leveraging digital marketing strategies like SEO, PPC, and influencer partnerships

By relying only on traditional print advertising and signage

By restricting marketing efforts to only high-budget clients

Question 2: What role does user-generated content play in digital marketing for real estate?

Which action should you take?

Choose only one option

It builds trust, engages potential buyers, and acts as authentic testimonials, improving brand credibility

It is only relevant for brands with large social media followings

It complicates marketing efforts and should be avoided

It only generates awareness and does not influence purchasing decisions

Question 3: What is the key benefit of using paid search ads (PPC) for real estate digital marketing?

Which action should you take?

Choose only one option

It decreases the website's organic traffic

It is only effective for large-scale advertising

It allows for highly targeted, immediate visibility to potential buyers or renters

It eliminates the need for SEO and other marketing efforts

Question 4: What is the role of customer journey mapping in real estate marketing?

Which action should you take?

Choose only one option

It focuses on customer satisfaction post-purchase without optimizing pre-purchase behavior

It complicates marketing efforts by tracking too many touchpoints

It is only relevant for e-commerce and not for real estate

It helps identify key touchpoints and optimize the experience to increase engagement and conversions

Question 5: What is the role of SEO in content creation for a real estate marketing campaign?

Which action should you take?

Choose only one option

SEO is only necessary for websites and not for social media content

SEO only applies to blog content, not property listings

SEO is irrelevant for real estate campaigns, as social media is more important

SEO helps content rank higher on search engines, making it more discoverable to potential buyers and generating organic leads

Question 6: How can content creators use social proof to increase trust in a real estate campaign?

Which action should you take?

Choose only one option

By offering discounts on properties

By including technical jargon in property descriptions

By focusing only on high-end properties

By showcasing customer testimonials and reviews