Preview Questions Marketing Research Analyst | Role Specific Skill

Question 1: In survey design, what is the key advantage of using closed-ended questions?

Which action should you take?

Choose only one option

They allow respondents to express their opinions in detail

They simplify data analysis and ensure comparability across responses

They are better for exploring complex issues

They improve respondent engagement and provide richer insights

Question 2: In which case would a "contingency question" be most useful in survey design?

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When respondents are asked to rank multiple items

When respondents need to provide a follow-up answer based on a previous response

When respondents are asked to choose a product from a list

When respondents are asked to rate their satisfaction with a product

Question 3: How does regression analysis help in analyzing market trends?

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It breaks down data into smaller segments to identify patterns

It measures the seasonality of market trends

It calculates the rate of change in market trends

It identifies the impact of one or more independent variables on a dependent variable

Question 4: How do you adjust market trend models when new data becomes available?

Which action should you take?

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By adjusting the model based on personal intuition without data verification

By leaving the model unchanged and using the original data for future projections

By continuously updating the model with real-time data, refining variables, and validating assumptions

By using only new data and discarding historical data that no longer seems relevant

Question 5: Which of the following visualization tools is best suited for visualizing complex, multi-dimensional data?

Which action should you take?

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Line graphs

Bar charts

Heatmaps

Radar charts

Question 6: What is the primary disadvantage of using a convenience sampling method?

Which action should you take?

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It does not allow for the use of survey methods

It requires more time and resources

It may lead to biased results

It provides a representative sample of the population