Preview Questions Marketing Research Analyst | Role Specific Skill

Question 1: What is the primary purpose of a pre-test in survey research?

Which action should you take?

Choose only one option

To evaluate the statistical significance of survey results

To identify potential problems with the survey design before full-scale data collection

To analyze the impact of survey timing on responses

To collect data from a sample of respondents

Question 2: When performing cluster analysis, what is the goal in marketing research?

Which action should you take?

Choose only one option

To group individuals with similar characteristics into segments for targeted marketing strategies

To identify the most profitable products and focus resources on them

To analyze correlations between product sales and customer behavior

To find the most popular opinions about a product and act on them

Question 3: What key factor should be considered when choosing between a bar chart and a line graph for a marketing report?

Which action should you take?

Choose only one option

The length of the report

The preference of the audience

The type of relationship between the data points (categorical vs. continuous)

The complexity of the dataset

Question 4: In market trend analysis, what is the significance of understanding "market saturation"?

Which action should you take?

Choose only one option

It identifies when a product will experience a temporary spike in demand

It helps predict when a market will reach its peak, and competition will intensify

It indicates when advertising campaigns should be expanded

It provides insights into the price sensitivity of consumers

Question 5: How do you differentiate between a short-term fad and a long-term trend?

Which action should you take?

Choose only one option

By assuming all new trends will have long-term impacts on the market

By analyzing data over extended periods, understanding the underlying drivers, and comparing it with historical data

By basing decisions on immediate sales spikes without further analysis

By focusing on media coverage and consumer attention over a short period

Question 6: What is the primary benefit of using a heat map in data visualization for marketing analysis?

Which action should you take?

Choose only one option

It displays trends over time in a concise format

It highlights correlations between different marketing channels

It helps identify areas of high and low intensity in large datasets

It isolates the cause of fluctuations in sales