Preview Questions Marketing Manager | Role Specific Skill

Question 1: How do you create and implement an influencer marketing strategy for a food brand?

Which action should you take?

Choose only one option

By identifying relevant influencers, aligning with brand values, and setting clear KPIs for campaign success

By neglecting tracking and metrics in influencer campaigns

By using influencers only for sponsored posts and ignoring long-term relationships

By partnering with any influencer, regardless of relevance to the brand

Question 2: What is the significance of conducting a SWOT analysis when developing a brand strategy for a food product?

Which action should you take?

Choose only one option

It helps identify internal strengths, weaknesses, opportunities, and external threats to guide brand positioning

It only focuses on product attributes, ignoring market and customer insights

It is used solely to assess financial performance and does not impact brand strategy

It is not necessary, as customer preferences alone should drive the brand strategy

Question 3: How can a Marketing Manager determine the effectiveness of a new product launch using market research?

Which action should you take?

Choose only one option

By focusing on competitor product launches and adjusting accordingly

By measuring the increase in brand awareness only

By conducting surveys exclusively with loyal customers

By analyzing customer feedback, sales data, and market share changes post-launch

Question 4: How do you integrate customer loyalty programs into product promotion strategies to increase consumer retention?

Which action should you take?

Choose only one option

By offering rewards, exclusive discounts, or bonus points to encourage repeat purchases during promotions

By ignoring loyalty programs and focusing only on short-term promotions

By relying only on transactional promotions without loyalty incentives

By offering a one-time discount without connecting it to a loyalty program

Question 5: How should a Marketing Manager approach budgeting for seasonal campaigns in the food and beverage industry?

Which action should you take?

Choose only one option

By cutting back the budget during peak seasons to save costs

By focusing solely on off-season campaigns to balance out costs

By adjusting the budget allocation based on expected seasonal demand and market trends

By maintaining a consistent budget throughout the year without considering seasonality

Question 6: When managing a marketing budget for a food product, what is the role of competitive analysis in determining budget allocation?

Which action should you take?

Choose only one option

It encourages copying competitor strategies without differentiation

It is unnecessary, as the focus should be on the brand's own goals rather than competitors

It only applies to pricing strategies and not to overall budget planning

It helps identify areas where additional investment can be made to outperform competitors