Preview Questions Marketing Analyst | Role Specific Skill

Question 1: When conducting a competitor pricing analysis for mortgage products, what key factor should be considered?

Which action should you take?

Choose only one option

Loan term structures and interest rates offered

The brand differentiation and perceived value

The reputation of the bank offering the mortgage

The number of mortgage products offered

Question 2: Which of the following best describes strategic group mapping in competitor analysis for BFSI?

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A method for evaluating the relative financial strength of competitors

A technique for determining competitors' response to market regulations

A framework for tracking competitors' marketing strategies over time

A tool to analyze the positioning of competitors based on service offerings and market segments

Question 3: What does behavioral segmentation help identify in consumer behavior for BFSI products?

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Groups based on income levels and purchasing power

Groups based on the financial status and employment history

Groups based on demographic characteristics

Distinct groups based on consumer actions and usage patterns

Question 4: How does competitive differentiation play a role in an effective BFSI market strategy?

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It allows a company to identify unique selling propositions that separate them from competitors

It focuses on aligning brand messaging across all customer segments

It leads to a uniform market approach for all competitors

It helps define the pricing strategy for financial products

Question 5: Which social media platform is typically the most effective for running advertising campaigns targeting millennial banking customers?

Which action should you take?

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Facebook

Twitter

Instagram

Question 6: How does risk aversion influence the purchase behavior of investment products?

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It reduces consumer interest in insurance products

It does not affect the decision-making process

It encourages the purchase of high-risk, high-reward products

It leads consumers to favor low-risk, low-reward products