Preview Questions Marketing Analyst | Role Specific Skill

Question 1: Which of the following best describes market potential analysis in BFSI market research?

Which action should you take?

Choose only one option

The process of forecasting demand for financial products in a specific market segment

The analysis of external factors affecting consumer behavior

The study of current market competitors' market share

The evaluation of consumer satisfaction levels with existing products

Question 2: How does technological disruption impact competitor analysis in the BFSI industry?

Which action should you take?

Choose only one option

It has no impact on consumer preferences for financial products

It can change market dynamics by introducing new competitors or innovative products

It only affects large financial institutions and not smaller firms

It reduces the number of competitors by creating monopolies

Question 3: How does social proof influence consumer decision-making in BFSI markets?

Which action should you take?

Choose only one option

It directly correlates to customer satisfaction ratings

It builds trust by showcasing user reviews and testimonials

It influences decisions by highlighting the brand's market share

It impacts consumer decisions only for low-cost items

Question 4: What role does brand equity play in a competitor analysis within the BFSI industry?

Which action should you take?

Choose only one option

It influences consumer perceptions and loyalty, affecting market share

It is irrelevant in assessing financial service products

It impacts only advertising strategies

It solely affects pricing decisions

Question 5: What is the most significant psychological factor influencing financial decision-making in the BFSI sector?

Which action should you take?

Choose only one option

Interest rate fluctuations and market volatility

Perceived value and product utility

Fear of missing out (FOMO) on investment opportunities

Peer pressure and social influence

Question 6: What is the most effective strategy to reduce cost per acquisition (CPA) in paid digital campaigns for BFSI products?

Which action should you take?

Choose only one option

Optimizing ad targeting with customer persona data

Increasing budget allocation to high-performing ads

Expanding to broader keywords

Testing multiple ad formats