Preview Questions Email Marketing Specialist | Role Specific Skill

Question 1: What is the role of the CAN-SPAM Act in regulating the content of commercial emails?

Which action should you take?

Choose only one option

It mandates that email subject lines must accurately reflect the content

It only requires an opt-in for all recipients

It allows unlimited unsolicited emails to be sent to any recipient

It restricts marketers from using images in their email content

Question 2: What is the relationship between sender reputation and open rates?

Which action should you take?

Choose only one option

It affects only the click-through rates, not open rates

A high sender reputation guarantees high open rates

A poor sender reputation can lead to lower open rates due to emails being marked as spam

Sender reputation does not impact open rates

Question 3: What is the most important factor when writing subject lines for email campaigns?

Which action should you take?

Choose only one option

Creativity and use of humor to grab attention

Use of all caps to increase visibility

Length of the subject line for mobile optimization

Clarity and relevance to the recipient's interests

Question 4: Which of the following is the most effective way to enhance email engagement with a personalized subject line?

Which action should you take?

Choose only one option

Use generic terms like "Dear Customer" and an offer-based subject line

Include the recipient's name and reference their past behaviors or interests

Use vague subject lines that hint at the content but don't specify

Focus solely on the discount percentage or product feature in the subject line

Question 5: How would you personalize an automated email campaign based on customer purchase history?

Which action should you take?

Choose only one option

By limiting personalization to customer name only

By sending general product promotions without personalization

By recommending products or services based on past purchases

By excluding customers who haven't made purchases

Question 6: How do triggers in campaign automation improve customer engagement?

Which action should you take?

Choose only one option

They automate email responses based on user behavior or lifecycle stage

They ignore past user behavior and focus only on pre-set dates

They reduce email frequency by limiting automated emails

They allow for one-time manual responses