Preview Questions E-commerce Marketing Manager | Role Specific Skill

Question 1: What is the most effective way to maintain customer engagement across multiple channels?

Which action should you take?

Choose only one option

By reducing content frequency and focusing on one channel

By only interacting with high-value customers

By sending frequent generic messages

By providing consistent and personalized content

Question 2: How can AI and machine learning improve customer journey mapping for e-commerce?

Which action should you take?

Choose only one option

By simplifying the customer journey based on past sales data

By analyzing the emotional state of users without data collection

By focusing on site performance without user personalization

By personalizing content and predicting customer behaviors

Question 3: What data would you use to optimize the "post-purchase" stage of the customer journey?

Which action should you take?

Choose only one option

Customer demographics and buying habits

Time spent on the product page before purchase

Shopping cart abandonment rates

Customer reviews and product feedback

Question 4: What is the most effective strategy for managing inventory in an e-commerce store to avoid stockouts or overstocking?

Which action should you take?

Choose only one option

Manually adjusting inventory levels every week

Implementing automated stock level monitoring and reordering

Limiting product assortment to prevent overstocking

Using a fixed restocking schedule without real-time data

Question 5: When creating a customer journey map for an e-commerce store, which of the following stages should you prioritize for optimizing conversions?

Which action should you take?

Choose only one option

Decision-making

Consideration

Awareness

Retention

Question 6: How does payment gateway integration with analytics help in e-commerce marketing?

Which action should you take?

Choose only one option

It focuses only on transaction approvals without providing additional data

It increases processing time by adding unnecessary data layers

It restricts access to transaction data for privacy reasons

It tracks customer payment behavior and provides valuable data for targeting