Preview Questions E-commerce Marketing Manager | Role Specific Skill

Question 1: How do you measure the success of a multichannel marketing campaign?

Which action should you take?

Choose only one option

By tracking cross-channel attribution and customer behavior

By focusing only on impressions across channels

By measuring the increase in website traffic only

By evaluating only the performance of the highest-performing channel

Question 2: When optimizing product pages, which element is most likely to increase conversions?

Which action should you take?

Choose only one option

Simplifying the product description and focusing on benefits

Removing the product reviews section

Making the "Add to Cart" button smaller

Adding an excessive number of product images

Question 3: How do you determine the optimal pricing strategy for an e-commerce store?

Which action should you take?

Choose only one option

By increasing prices every month to generate higher margins

By lowering prices to be the cheapest option on the market

By offering a fixed price and ignoring market demand fluctuations

By conducting competitor price analysis and understanding customer behavior

Question 4: What is the best practice for managing returns and exchanges in an online store?

Which action should you take?

Choose only one option

Make the return process as complex as possible to prevent abuse

Restrict returns to a 24-hour window

Provide a clear, simple return and exchange policy to build trust

Charge customers a fee for returning products

Question 5: How can an effective product recommendation engine improve conversion rates?

Which action should you take?

Choose only one option

By suggesting complementary or related items based on customer behavior

By promoting random products unrelated to the user's behavior

By offering a broad range of low-demand products

By promoting unrelated products to increase order value

Question 6: What is the best way to categorize products in an online store for easier navigation?

Which action should you take?

Choose only one option

Use categories based on customer demographics

Use categories based solely on price ranges

Group products based only on brand names

Implement a logical, hierarchical structure based on product types and attributes