Preview Questions E-commerce Manager | Role Specific Skill

Question 1: How can you identify the most profitable product categories through online sales data analysis?

Which action should you take?

Choose only one option

By checking customer reviews and ratings

By measuring customer return rates

By analyzing product margins and sales volume

By tracking social media mentions

Question 2: How do you identify key performance indicators (KPIs) that directly impact online sales for a food and beverage e-commerce business?

Which action should you take?

Choose only one option

By only tracking total revenue and traffic numbers

By analyzing conversion rates, average order value, and customer acquisition costs

By tracking social media engagement and ignoring sales data

By focusing on website bounce rates without considering conversions

Question 3: How would you handle and mitigate downtime for a high-traffic e-commerce website selling food and beverage products during a critical sales period?

Which action should you take?

Choose only one option

By implementing a disaster recovery plan, utilizing failover systems, and ensuring 24/7 monitoring

By reducing the number of products available during peak traffic

By ignoring the issue and hoping the website recovers on its own

By focusing on customer support and ignoring technical aspects

Question 4: What is the significance of tracking "click-through rate" (CTR) in the context of online sales analysis for food products?

Which action should you take?

Choose only one option

It tracks customer engagement with content

It helps determine the effectiveness of product listings and ads

It identifies customer purchase intent

It measures the cost-effectiveness of the website

Question 5: What is the most effective way to identify underperforming products on an E-commerce site?

Which action should you take?

Choose only one option

By simply looking at total sales numbers, without considering traffic or customer interaction

By tracking only the most expensive products to identify underperformance

By analyzing conversion rates, product views, and sales trends to identify products with low performance

By focusing only on customer reviews and ratings without examining sales data

Question 6: How do you integrate influencer marketing into a digital strategy for a food and beverage brand?

Which action should you take?

Choose only one option

By using influencers without considering brand alignment

By identifying relevant influencers, creating authentic content, and tracking conversions from their campaigns

By relying only on big influencers without analyzing niche markets

By paying influencers for generic product mentions without tracking outcomes