Preview Questions Digital Marketing Specialist | Role Specific Skill

Question 1: What is the role of internal linking in SEO for a food and beverage website?

Which action should you take?

Choose only one option

Internal links slow down website performance and should be minimized to increase speed

Internal linking is unnecessary as long as the website has a clear homepage

Internal links should only be used on the homepage and not throughout the website

Internal linking helps search engines understand the website structure and improve user navigation

Question 2: How do you determine the appropriate budget allocation for multiple PPC campaigns running concurrently?

Which action should you take?

Choose only one option

By focusing on high-traffic campaigns regardless of their ROI

By allocating more budget to campaigns that are running underperforming ads

By analyzing historical performance, setting clear goals for each campaign, and allocating budget based on expected ROI

By dividing the budget equally among all campaigns without considering their performance

Question 3: How can a Digital Marketing Specialist utilize ad extensions in PPC for food businesses?

Which action should you take?

Choose only one option

Ad extensions should be avoided to keep ads concise and focused on one message

Ad extensions are irrelevant as long as the main ad copy is strong and persuasive

By focusing only on basic ads without utilizing additional extensions

By using ad extensions like call, location, and sitelink extensions to provide more information and improve ad visibility

Question 4: What is the role of content distribution channels in amplifying reach?

Which action should you take?

Choose only one option

Restrict to email marketing

Limit to owned media

Combine paid and organic channels

Leverage influencer partnerships

Question 5: How do you optimize for international SEO when managing a food and beverage brand with a global customer base?

Which action should you take?

Choose only one option

By focusing only on domestic SEO and ignoring international markets

By ignoring local search engines and focusing only on Google

By using the same content for all regions without localizing it

By implementing hreflang tags, optimizing for local keywords, and ensuring country-specific content is provided

Question 6: How do you ensure that the website's content is updated regularly to maintain high SEO rankings?

Which action should you take?

Choose only one option

By creating a content calendar, updating old posts with fresh information, and ensuring content relevance

By focusing solely on new content and ignoring the need for regular updates

By updating content only when traffic drops

By leaving content as is and not revisiting it