Preview Questions Digital Marketing Manager | Role Specific Skill

Question 1: What's the impact of Google's BERT update on SEO strategy?

Which action should you take?

Choose only one option

Requires more backlinks for ranking

Requires fewer optimizations for mobile-first indexing

Focuses on better understanding of natural language and content intent

Focuses on keyword density and content length

Question 2: What is the impact of ad position on the performance of a PPC campaign?

Which action should you take?

Choose only one option

Ad position has no significant impact on campaign performance

Higher ad positions generally lead to higher impressions but may increase CPC

Higher ad positions lower ad visibility, resulting in fewer clicks

Lower ad positions typically increase the overall campaign budget

Question 3: Which of the following metrics is the best indicator of content marketing ROI?

Which action should you take?

Choose only one option

Traffic Volume

Conversion Rate

Brand Mentions

Social Shares

Question 4: What tool is best for combining and visualizing data from multiple marketing channels?

Which action should you take?

Choose only one option

Ahrefs

SEMrush

Mailchimp

Google Data Studio

Question 5: Which content format is most suitable for B2C product marketing on social media?

Which action should you take?

Choose only one option

Video tutorials and unboxing reviews

E-books

Informative blog posts

User-generated content (UGC)

Question 6: In Google Analytics, what feature can help you track how users interact with a specific page or content on your site?

Which action should you take?

Choose only one option

Event Tracking

Custom Dashboards

Goal Flow

Pageviews