Preview Questions Digital Marketing Manager | Role Specific Skill

Question 1: Which content format is most suitable for B2C product marketing on social media?

Which action should you take?

Choose only one option

Video tutorials and unboxing reviews

E-books

Informative blog posts

User-generated content (UGC)

Question 2: How do you evaluate the performance of an ad copy in a PPC campaign?

Which action should you take?

Choose only one option

By determining if the ad generated brand awareness

By measuring the CTR, conversion rate, and cost per conversion

By tracking the number of keywords used in the ad copy

By focusing on how many times the ad was displayed

Question 3: When managing social media for a global brand, what is one key consideration for success?

Which action should you take?

Choose only one option

Understanding regional differences and tailoring content to each market's preferences

Ignoring platform-specific features and focusing only on one major platform

Posting the same content across all platforms to maintain consistency

Focusing solely on the highest-grossing markets

Question 4: What is the most important consideration when selecting key performance indicators (KPIs) for a campaign?

Which action should you take?

Choose only one option

KPIs should reflect the creative design of ads

KPIs should only focus on social media metrics

KPIs should align with business objectives and be measurable

KPIs should be based solely on the total amount of traffic to the website

Question 5: Which of the following is the best practice for optimizing a PPC campaign targeting international markets?

Which action should you take?

Choose only one option

Use localized ads, language targeting, and regional bidding strategies

Use broader match keywords and limit location targeting to a few regions

Focus only on one international market at a time

Use the same set of keywords for every market and location

Question 6: What is the primary purpose of attribution modeling in digital marketing analytics?

Which action should you take?

Choose only one option

To measure customer acquisition cost

To determine which marketing channels contributed to a conversion

To calculate social media engagement rates

To evaluate the effectiveness of a single campaign