Preview Questions Advertising Manager | Role Specific Skill

Question 1: When reviewing post-campaign performance, what's the most effective way to identify underperforming elements?

Which action should you take?

Choose only one option

Compare performance with competitors in the same market

Focus only on the overall campaign metrics

Compare results to the previous year's campaigns

Analyze metrics by audience segments, ad creatives, and placements

Question 2: How do you ensure that a campaign is scalable within a budget?

Which action should you take?

Choose only one option

Use a fixed percentage of the budget for each channel regardless of performance

Focus solely on one channel to avoid overspending

Rely on historical data without considering current performance

Gradually increase budget allocation to high-performing channels and scale down underperforming ones

Question 3: How can you evaluate the impact of seasonality on an ad campaign's performance?

Which action should you take?

Choose only one option

By increasing the budget during high-demand months

By running campaigns only during specific months

By comparing performance data from similar periods in previous years

By ignoring seasonality trends and relying on current data

Question 4: Which metric would you prioritize when measuring the success of a newly launched creative concept?

Which action should you take?

Choose only one option

Cost-per-impression

Return on Ad Spend (ROAS)

Social media engagement

Conversion rate

Question 5: How would you manage expectations when a campaign is underperforming?

Which action should you take?

Choose only one option

Providing clear insights into the issue and proposing corrective actions

Sending the client an apology without offering any solution

Blaming external factors and not offering solutions

Ignoring the issue and continuing the campaign as planned

Question 6: When coordinating a campaign with multiple agencies, what is the primary focus?

Which action should you take?

Choose only one option

Ignoring coordination and letting each agency work independently

Clear communication and defined roles for each agency

Minimizing the involvement of external agencies to reduce costs

Only working with one agency at a time to avoid confusion