Preview Questions Advertising Manager | Role Specific Skill

Question 1: What is the role of data analytics in campaign coordination?

Which action should you take?

Choose only one option

To measure only the final conversion rates

To identify trends and optimize the campaign in real-time

To track the number of impressions and clicks

To evaluate creative concepts before launch

Question 2: How does seasonality impact the analysis of ad performance, and what actions should you take?

Which action should you take?

Choose only one option

Adjust your performance benchmarks based on seasonal trends

Ignore seasonality and focus on consistent performance

Treat seasonality as an irrelevant factor

Continue with the same strategy, assuming stable performance

Question 3: Which tool would be most effective for analyzing cross-platform ad performance and gathering insights on consumer behavior?

Which action should you take?

Choose only one option

Google Analytics

Tableau

Google Data Studio

Facebook Ads Manager

Question 4: What does an increase in Cost per Conversion (CPC) typically indicate about an ad campaign?

Which action should you take?

Choose only one option

A decrease in overall ad spend due to cost-cutting measures

A reduced target audience that is highly engaged

A decrease in conversion efficiency or an increase in competition

An improvement in ad targeting and creative effectiveness

Question 5: How do you justify budget overruns in a campaign that has delivered significant returns?

Which action should you take?

Choose only one option

Ignore the overspend since the returns justify it

Highlight the ROI and future potential, and work on optimizing the budget for future campaigns

Recommend reducing future budgets based on this overrun

Stop any additional spend to prevent further overspending

Question 6: When dealing with a client with a limited understanding of campaign performance, what is the most effective reporting method?

Which action should you take?

Choose only one option

Deliver a simple, high-level summary without much detail

Use only technical jargon to impress the client

Provide detailed reports that focus on metrics and what they mean for the business goals

Send an automated report without any explanation